Personal Construct Psychology and Content Analysis

Published PCP research is dominated by analyses of construct and element ratings, or the use of structural measures. An attraction of grids is the potential to examine subjectivity through such ‘quantitative’ analyses. In contrast, significantly less use has been made of approaches for analysing the content of construing. Content analysis has the potential to provide techniques for systematically analysing construct content. However, content analysis raises some fundamental questions for PCP researchers and practitioners. The present paper reviews the various approaches taken by PCP researchers to content analysis. Limitations associated with these approaches are discussed along with recommendations for future PCP content analyses.